Near the Vanderbilt University campus, the new DGX store offered customers exclusive discounts, product samples and other surprises, including goodie bags, for the event.
With a sales floor of about 3,400 square feet, DGX offers customers items geared toward instant consumption. Features include a soda fountain, a coffee station and grab-and-go sandwiches.
Additional offerings include a limited assortment of groceries, pet supplies, candy and snacks, paper products, home cleaning supplies and an expanded health and beauty section, along with items not typically found in quick-trip stores such as an edited assortment of home decor, electronics and seasonal products.
The DGX store also has a checkout lane geared for a high-volume, smaller-basket-size store, with the goal of providing a quick and easy checkout for customers, Dollar General said.
“We are excited about our new smaller-store concept and the opportunity to serve busy city dwellers with everyday-low prices on the essentials they need in a convenient, easy-to-shop format,” Dollar General chief executive officer Todd Vasos said in a statement. “The DGX format is geared to meet the needs of the Millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”
Dollar General is slated to open a second DGX, in downtown Raleigh, N.C.