LOS ANGELES — Dove Chocolate is hosting the first-ever Cocoa Farmers Market at Santa Monica Place in Los Angeles, an interactive experience detailing the chocolate-making journey from bean to bar. As part of the two-day event on Tuesday and Wednesday, June 26 and 27, Dove Chocolate is partnering with actress, Minka Kelly, as the official market curator for today’s kick-off.
Through a series of bespoke experiences, the Dove Chocolate Cocoa Farmers Market tells the story of sourcing the highest quality cocoa beans from around the world while working with expert artisans to craft those beans into silky smooth chocolate. Attendees can sample a variety of delicious products from Dove Chocolate, Mars Ice Cream and Dove Signature from The Cocoa Exchange. The market is open to the public daily from 10 am to 6 pm. (PST).
“As a food lover and cook, I’m curious about how my favorite foods are sourced,” says Kelly. “I was fortunate to travel with Dove Chocolate to Ecuador last year to see how they source the world’s best cocoa beans, and meet passionate farmers who opened their farms and homes to share their craft with me. Now, as the curator of the Cocoa Farmers Market, I’m able to share more about my experiences with this special partnership.”
Attendees will also learn about the Dove Chocolate partnership with Care, a humanitarian organization fighting global poverty. The partnership empowers women in the cocoa-growing communities of Cote d’Ivoire, where 40 percent of the world’s cocoa is sourced. Consumers will have another opportunity to join this effort from July 22 to August 18, when they can purchase specially marked packages of Dove Chocolate at CVS Pharmacy locations. $1.00 from each purchase will be donated to Care.
“We’re looking forward to hosting fans of Dove Chocolate at the Cocoa Farmers Market, and couldn’t be more thrilled to have Minka Kelly officially open it with us,” says Leslie Philipsen, brand director, Dove Chocolate. “Through her support and our partnership with Care, we want fans to understand that every time they unwrap a Dove Chocolate Promises, they can trust it has been crafted in a sustainable and responsible way.”