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Dove Men+Care unveils Elements collection

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ENGLEWOOD CLIFFS, N.J. — Unilever U.S. has expanded its Dove Men+Care men’s grooming line with a new collection dubbed Elements.

Unilever said Monday that Dove Men+Care Elements includes a body and face wash, a body and face bar, an antiperspirant and a shampoo-conditioner that contain premium ingredient combinations to help men feel refreshed while providing the superior care.

Dove Men+Care Elements collectionThe ingredient variants include Elements Minerals + Sage, Elements Charcoal + Clay and Elements Mineral Powder + Sandalwood. Minerals are known to gently cleanse skin and hair, while sage soothes skin and hair, according to Unilever. Charcoal acts as a magnet to draw out dirt, oil and toxins, and clay offers a natural purifier for skin and hair.

Meanwhile, the sandalwood/mineral powder variant is inspired by ingredients known to absorb moisture and for their calming properties.

Dove Men+Care Elements Body and Face Wash is available in the Minerals + Sage and the Charcoal + Clay variants, while the Dove Men+Care Elements Body and Face Bar comes in Minerals + Sage. Dove Men+Care Elements Antiperspirant is offered in Minerals + Sage and Mineral Powder + Sandalwood. Dove Men+Care Elements Fortifying Shampoo + Conditioner is available in the Minerals + Sage and the Charcoal + Clay variants.

“We know that men are looking for a new kind of freshness in their grooming routines,” stated Nick Soukas, vice president of marketing for Dove at Unilever U.S. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care.”

To support the Elements launch, the brand is building the Dove Men+Care Elements Treehouse outside Chattanooga, Tenn., with renowned treehouse builder, author and television host Pete Nelson. Unilever said Nelson will design the family-friendly treehouse space inspired by the ingredient combinations in the Elements product line. The treehouse is slated to open in the spring.

“I’m thrilled to partner with Dove Men+Care to create the Dove Men+Care Elements Treehouse, my first-ever treehouse concept that brings to life the unique ingredients found in a grooming product line” Nelson said in a statement.


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