Dr. Fresh reintroduces Mr. Reach

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Oral care brand adds rinses to Reach Complete Care line

Dr Fresh_Mr Reach_Reach Rinse

Mr. Reach shows off the new Reach Rinses, which have a toothbrush holder, dosage cup with storage, and no-mess pump.

BUENA PARK, Calif. — Dr. Fresh LLC’s Reach oral care brand is bringing back an old friend to help promote its expanded Complete Care product lineup.

The company said Thursday that Mr. Reach, the flip-top headed character of the 1980s Reach campaign, is making a comeback with a new video highlighting the Reach Complete Care line of products and benefits. The character taught kids and families that they don’t need a flip-top head to clean hard-to-reach places.

Coming with the launch of National Dental Hygiene Month, the Mr. Reach video also points out to consumers that they can pair the new Reach Rinses with the Complete Care toothbrush for an effective and convenient oral hygiene solution.

Reach Rinses offer families 8-in-1 benefits, according to Dr. Fresh. The products kill bad breath germs, freshen breath and clean the whole mouth by foaming between the teeth, with no burn of alcohol. The 8-in-1 +Whitening fights caries and strengthens tooth enamel with the power of fluoride, and the 8-in-1 AntiPlaque prevents gingivitis and reduces plaque.

Another functional benefit of the new rinses helps bathroom counters and sink tops stay clean and tidy. The bottles of the rinses sport a sleek design, a toothbrush holder, a dosage cup with storage and a no-mess pump. In addition, the Complete Care Curve toothbrush is contoured to get to hard-to-reach places in the back of the mouth, the company said.

“Mr. Reach is a fun character with a charming personality that evokes nostalgic and happy memories that everyone can identify with from childhood,” stated Geoff Carroll, chief marketing officer at Dr. Fresh. “We’re excited to reintroduce Mr. Reach to a new generation as he reminds families that the numerous benefits offered by the new Reach Rinses and Complete Care toothbrushes are #AllWithinREACH.”


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