NEW YORK — Dr. Miracle’s has rolled out Miracle Repair, a three-step reconstructive system formulated to instantly rebound hair from damaging color, relaxer and thermal appliances.
The hair care brand said Friday that the average woman, during her lifetime, devotes 294 days to styling her hair, unintentionally damaging it through blow drying, curling, coloring and straightening, leaving their hair dull, shedding or lifeless.
Miracle Repair, a weekly hair conditioning and treatment system, is formulated for all hair types and textures to give hair magnificent shine and intensive moisture, according to the company. The product is powered by DuoCare Technology, a complex-based protein that penetrates the hair’s cortex to rebuild it from the inside, and boosted by anti-oxidant-rich Extra Virgin Coconut Oil, which rapidly penetrates and fills the hair shaft to make hair look fuller and have more body.
The three-step system includes a No Lather Conditioning Shampoo, the DuoCare Reconstructor and the Intensive Moisturizing Masque.
“Many women traumatize their hair trying to get a certain look, but then they maximize it because their hair is so overworked. Miracle Repair offers women damage control that replenishes, rebuilds and renews, allowing them to begin to undo the hurt they’ve done to date,” stated Kimberly Hairston, chief marketing officer for Dr. Miracle’s.
Miracle Repair can be used with all Dr. Miracle’s styling products. The product retails for $5.99 and is now available at mass-market retailers and beauty supply stores nationwide. Dr. Miracle’s products are carried by such retailers as Walgreens, Walmart, Sally Beauty, Target, CVS/pharmacy and Duane Reade.