Dramamine introduces non-drowsy product

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TARRYTOWN, N.Y. — Prestige Brands Holdings Inc. has added a non-drowsy option to its Dramamine motion sickness medicine brand.

Dramamine Non-Drowsy Naturals

Called Dramamine Non-Drowsy Naturals, the product marks the brand’s first non-drowsy offering, Prestige Brands said Thursday.

Unlike ginger ale, candy and gums that people often try, Dramamine Non-Drowsy Naturals contains a clinically tested dosage of ginger for preventing and treating motion sickness, according to the company. The over-the-counter medicine helps prevent and relieve symptoms such as nausea and vomiting, which products like antacids and upset stomach relievers do not. And since the product is made from natural ginger, it’s safe to use during travel.

A new national survey from Dramamine found that more than half of adult women with motion sickness are avoiding the highway for road trips (53%), skipping rides at amusement parks (51%), and staying home instead of going abroad for cruise vacations (50%). Nearly half (46%) said they feel like their motion sickness is a drag for the people they’re vacationing with.

Eighty-two percent of women polled said they don’t want to miss moments of vacation because of motion sickness, and almost half (42%) would prefer a non-drowsy solution for preventing and treating their symptoms.

“Don’t miss out on summer because of motion sickness,” commented Rich Tenore, director of product development at Prestige Brands.  “For people who have avoided treating their symptoms in the past, Dramamine Non-Drowsy Naturals now provides an effective, non-drowsy solution. It stops symptoms before they start, so you won’t miss a moment.”

Helping to prevent and relieve nausea, dizziness and vomiting associated with motion sickness, the Dramamine line includes four other formulas: Dramamine Less Drowsy, Dramamine Original, Dramamine for Kids and Dramamine Chewable. The products are sold available at most mass merchandisers, drug stores and supermarkets nationwide, with major retailers including Walmart, Target, CVS/phamrcy, Walgreens, Rite Aid and Kroger.


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