RICHMOND, British Columbia — London Drugs, which boasts of having a long history of embracing new ideas and products, especially in cameras and photofinishing, says consumer drones are the next big evolution in action video and aerial photography.
The western Canada drug chain is selling the world’s first smart drone, the Solo, at all locations and online at londondrugs.com.
The retailer describes Solo as a sophisticated, affordable all-in-one personal drone capable of delivering world-first technologies, such as unfettered in-flight access to GoPro controls, including wireless HD streaming straight to mobile devices, and effortless computer-assisted Smart Shot flight features that allow even new pilots to capture professional aerial video from day one.
“The drone category has been making massive strides over the last decade,” says Colin Cottrell, electronics and audio-video systems merchandise manager at London Drugs. “We’ve been monitoring their evolution from toys into devices for amateur and semi-pro photographers. The level of sophistication has reached a point where they are an ideal tool for consumer and professional photographers, as well as remote control flight enthusiasts and even some industries.”
Such features as Solo’s Smart Shots have made it easy, London says, for amateurs to pick up the drone and start flying it straight out of the box.
Smart Shots allows the user to choose from a series of presets in order to achieve smooth, professional-grade aerial video shots with the press of a button. And Solo’s Selfie Smart Shots preset allows users to take aerial videos or photos of themselves from far above their heads.