WEST BLOOMFIELD, Mich. — Duane Reade will carry ecoSTORE plant- and mineral-based household cleaning, baby care and personal care products at its 250-plus drug stores in metropolitan New York.
EcoSTORE USA, which unveiled the exclusive partnership Thursday, said its "No Nasty Chemicals" marketing efforts will draw consumers to Duane Reade stores to experience ecoSTORE products. Also, "ECOvisors" from ecoSTORE will be frequently present at Duane Reade stores to provide information about the products and free samples.
"We are very pleased to be the first drug store chain in the U.S. to offer ecoSTORE’s superb eco-friendly product line," Joe Magnacca, Duane Reade’s chief merchandising officer, said in a statement. "We have seen a growing interest in eco-friendly products among our core New York customer base and are delighted to be able to help meet that interest across several key product categories."
ecoSTORE USA’s products are 100% plant-based and offer "full ingredient disclosure" under the notion that if there is one ingredient that does not meet the company’s standards, it looks elsewhere for ingredients that are effective and transparent.
"Duane Reade is the hip, relevant New York City drug store chain, recently rebranded to better meet the needs of New Yorkers, and ecoSTORE USA is the hot, new line of eco-friendly household cleaning and personal care products that fulfill the New York City consumer’s growing need for authentic green alternatives," commented Lyne Appel Downing, vice president of operations for ecoSTORE USA.
EcoSTORE products that Duane Reade will carry include plant- and mineral-based liquid laundry detergent, citrus all-purpose cleaner, pure oxygen whitener, liquid dish detergent, baby moisturizer, baby bath and body wash, Baby Nappy Balm, baby shampoo and bar soap, and adult bar soap and hand washes in a variety of scents.