CHATWORTH, Calif. — Éclair Naturals has launched an integrated marketing campaign to illustrate the pureness of its hair care, bath and body care products.

Dubbed “NeverAny,” the campaign’s ads feature artfully designed images of women au naturel who are hand-painted with words depicting Éclair Naturals’ brand promise: Never Use Any GMOs, Parabens, Soy, Animal Derived Ingredients, PEGs, Petroleum, Phenoxyethanol, Phthalates, Propylene Glycol, Sodium Lauryl/Laureth Sulfate (SLS), Synthetic Colors and Synthetic Fragrances.

The photos were shot by internationally renowned fashion photographer Ruven Afanador, and the models were painted with plant-based ink by celebrity makeup artist and body painter Joanne Gair, whose work has been featured in the Sports Illustrated Swimsuit Issue from 1999 to the most recent edition.

“One of the key goals of the NeverAny campaign is educating consumers and taking a stand for complete transparency and disclosure of harmful ingredients that people are putting on their skin,” explained John Matise, founder and chief executive officer of Éclair Naturals. “The campaign will focus on local and regional markets in order to reach our consumers directly, and much of the content will be delivered in a rich digital media format.”

Created with Marc USA, the NeverAny campaign includes digital and print ads, public relations and a “brand essence” video that highlights the campaign’s development, features social influencers and urges others to share their personal #NeverAny on social media, Éclair Naturals said.

“Our creative goal was to be totally transparent about Éclair Naturals products, just as the brand has always believed. That made it an easy story to tell,” commented Dena Mosti, creative director at Marc USA. “We saw the ‘NeverAny’ pledge painted on the models as a way to declare the brand promise on our sleeves — or, should we say, on our skin. We want to create a movement where we dare to bare what matters most to us.”

Éclair Naturals products are sold at Rite Aid, Target, Albertsons, Meijer, Stop & Shop, Giant, Fred Meyer, ShopRite, Giant Eagle, Raley’s and Martin’s food and drug stores, as well as at eclairnaturals.com.