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EcoTools, Vanessa Hudgens team up for mobile tour

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GURNEE, Ill. — EcoTools has enlisted actress Vanessa Hudgens to take part in an eight-week national mobile tour.

The Paris Presents Inc. beauty accessories brand said that the 2017 #MyTrueBeauty campaign aims to help women “take the intimidation out of makeup application and embrace all beauty.”

EcoTools_Vanessa Hudgens

Vanessa Hudgens

During tour stops, consumers will be able to explore the EcoTools New Modern Eco makeup brush collection and learn about the key areas of makeup application — base, eyes, finish — with guidance from makeup artists and product experts.

Also as part of the campaign and in continuation of its collaboration with Glamour magazine’s global philanthropic initiative, The Girl Project, EcoTools said it will contribute a second-annual $100,000 donation to the organization and release three limited-edition brush sets.

The limited-edition brush sets include Prepped For Change (facial scrubber, skin perfecting brush, powder brushes), Eye Am Courageous (flat liner, round shadow, define crease and micro blending brushes plus detailer tweezers, brow stencil and groomer) and Glow For It (eye shadow and shading brushes, pointed concealer and angled powder brushes, highlighting fan, mini mirror).

“The essence of the #MyTrueBeauty campaign is to help women embrace and celebrate beauty and confidence in themselves and one another,” stated Stacey Ramstedt, senior director of marketing at Paris Presents. “Our work with Vanessa Hudgens and The Girl Project continue to drive beauty through every definition, and this year’s mobile tour will allow EcoTools fans and friends to continue to explore their own beauty and potential.”

The #MyTrueBeauty tour is slated to kick off in New York City on April 18 and visit cities nationwide, including Atlanta, Dallas and Chicago. Stops will feature five minute mini-makeovers, brush education, photo opportunities and beauty tutorials. Fans will also have the chance to connect with EcoTools beauty ambassador, Miss America 2017 Savvy Shields, and social ambassador Alex Garza in select cities.

“I am thrilled to collaborate with EcoTools to bring more awareness to the amazing #MyTrueBeauty campaign, which is all about having the confidence to live in your own beauty, love who you are, and make a beautiful impact on the world,” Hudgens said in a statement. “I love trying new looks and styles, but knowing where to start can be overwhelming. The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look.”


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