Jennifer Zannelli

SOLON, Ohio – Efficient Collaborative Retail Marketing has tapped retail and consumer packaged goods data sales and business development veteran Jennifer Zannelli to serve as senior vice president of sales for ECRM Data. Zannelli will lead strategic sales initiatives for the unit and will help develop new products and services.

“Jennifer’s background in retail and shopper insights is perfectly aligned with our objective of accelerating the growth and development of our data business,” said ECRM CEO Greg Farrar. “Her knowledge of the industry combined with her experience and success in leading sales organizations made Jennifer the ideal choice.”

Zannelli has more than 15 years of experience in sales and business development, most recently with Plano, Texas-based Crossmark, where she was senior director for new business. Before joining Crossmark, Zannelli spent five years at Kantar Retail.

“ECRM has a wealth of information assets, including the expertise of its staff, strong buyer and supplier relationships as well as their unique data capabilities,” Zannelli said. “There is a unique opportunity at ECRM to take the CPG industry and promotional data to a new level and I am excited to be part of the team leading the sales organization.”