The company said late Thursday that the rebranding is slated to begin in the fourth quarter of this year.
“The decision to evolve our brand reflects our significant and exciting business transformation over the past three years,” stated Neil de Crescenzo, president and chief executive officer of Emdeon. “Today, we serve virtually all constituencies in the health care system. It is critical that our brand reflects the full breadth and depth of our innovation and capabilities.”
In the fourth quarter, Emdeon and its business units will start the migration of aligning under the Change Healthcare brand. These businesses include Chamberlin Edmonds and Associates, a technology-enabled provider of eligibility and enrollment solutions to health care providers; EquiClaim and TC3, which provide payment integrity analytics to health care payers; Goold Health Systems, a technology-enabled provider of pharmacy benefit services, mainly to state Medicaid agencies; HTMS, a management consulting company providing business and technology services for the health care market; and the recently acquired Altegra Health, a national provider of health care payment and analytics solutions.
Emdeon’s current Change Healthcare business, a health care consumer engagement and transparency solutions provider acquired in last November, will also be rebranded as part of the initiative.
Going forward, Change Healthcare’s businesses will focus on enabling “smarter health care,” according to Emdeon. The company noted that its solutions help customers to obtain actionable insights, collaboratively exchange mission-critical information, optimize revenue opportunities, control costs, increase cash flow and manage complex health care workflows.
The foundation of those solutions is Emdeon’s Intelligent Healthcare Network, which facilitates the capture and standardization of health care data in the customer’s workflow. The company said the platform benefits all major health care stakeholders: commercial and governmental payers, employers, hospitals, physician practices, laboratories, pharmacies and consumers. The network reaches about 750,000 physicians, 105,000 dentists, 60,000 pharmacies, 5,000 hospitals, 600 vendors, 450 laboratories and 1,200 government and commercial payers. It processed approximately 8.1 billion health care-related transactions, covering $1.2 trillion in claims, in 2014.
“In today’s dynamic health care markets, we need to make it easier for our customers and prospective customers to understand who we are, the value of what we do and how we can help them address some of their most exciting opportunities and solve some of their most pressing issues,” said Tom McEnery, chief strategic marketing officer of Emdeon. “Our customers care deeply about improving quality and delivering a better experience for all participants across the healthcare landscape in a cost effective manner. Our new brand better reflects the way we serve our customers, as they seek partners who can deliver insights and solutions that lead to better business decisions in an ever-changing health care environment. As Change Healthcare, we can better deliver the full scope of our capabilities to our customers and focus on enabling smarter health care.”