WAYNE, Pa. — A broader consumer interest in health and wellness continues to drive an acceleration in the demand for natural products. As shopper trips continue to shift and be more selective natural brands must have an omnichannel presence to meet the consumer’s needs along their health and wellness journey.

Kimberly Weld

In light of that, The Emerson Group has created Emerson Naturals, designed to service the dynamic natural channel and provide an opportunity for natural brands to reach consumers shopping in this unique and trend-setting channel. Expanding upon the best in class retail partnerships that Emerson is known for; it believes Emerson Naturals will not only be a valuable solution for natural brands, but a valued partner for natural channel distributors, retailers, and the overall industry.

In addition to traditional sales management, Emerson Naturals brings value-added capabilities such as data and category analytics, category leadership, and turnkey order to cash logistics solutions that Emerson is known for. This offering will be unique in the market, providing clients an opportunity to partner with one organization for all their sales and logistics solutions across the natural, mass, drug, grocery, club, value discounter channels, and e-commerce.

To lead the initiative, Kimberly Weld has been named general manager of Emerson Naturals. Weld has spent her career in the natural products industry and brings a tremendous passion and enthusiasm for the channel and brands represented by Emerson. Her roles have encompassed product formulation, sourcing and manufacturing through successful market launch, sales, and general management.   Most recently, she served as North American GM for H&H Group, with brands including Swisse Wellness, the leading Australian supplement brand, as well as organic baby food brand Healthy Times.   Prior to that, she spent nine years as the North American vice president at PharmaCare U.S., part of the original team that successfully relaunched Sambucol in the U.S. market, along with supplement brands Real Health and Promensil.

“We are confident that the breadth of Kimberly’s experience will provide a depth of knowledge to support our natural brands in all stages of their growth,” says Emerson.

Weld says, “Natural brands have an omnichannel presence, and we are excited to expand the breadth of services we offer to include natural retailers and distributors. As importantly, this expansion will offer tremendous value to our traditional retail partners as we proactively identify emerging trends and opportunities. Simply, as shopping behaviors are changing and channel lines are blurring, we want our natural brands to be available wherever consumers are shopping, and work with our retailers to help create a tailored offering.

“The demand for natural products, transparent marketing, and better-for-you solutions will only expand, and we intend to continue in a leadership role with the brands we work with. Authenticity of message will be paramount, as we work to create the same trust with our natural retailers we enjoy with our traditional retail partners.”