NEW YORK —  Eos Products, known for its iconic lip balms, shave creams, and hand and body lotions is pleased to announce a 2018 Allure Best of Beauty Award win for its newly launched Sensitive Skin Shave Cream. This win marks Eos’ sixth consecutive year as an Allure Best of Beauty Award winner, a testament to the brand’s commitment to innovation.

For over twenty years, the Allure Best of Beauty Awards have recognized the most effective and innovative products in the beauty and wellness industry. All products nominated – both mass and prestige brands – are vetted by Allure’s team of editors and experts, who are recognized for their beauty industry knowledge, insight and recommendations. After rigorous stages of testing, 300 products won the publication’s highly coveted seal of approval this year.

“We are thrilled to be honored by Allure with the Best of Beauty Award for our new Sensitive Skin Shave Cream,” said Eos chief marketing officer, Soyoung Kang. “It’s critical that we are giving our consumers an elevated, skin-enhancing shave experience.  Our new Sensitive Skin formula delivers exactly that with its unique, super-slick formula made with high quality, natural ingredients for an irritation-free shave that actually makes skin softer and smoother with every use.”

With its luxurious, creamy texture, Eos Sensitive Skin Shave Cream spreads easily and features a water-activated formula, which provides a closer shave and moisturizes skin for 24 hours. Formulated for sensitive skin with zero added fragrance, the newest addition to the Eos Shave Cream family is enriched with botanically sourced, skin-loving ingredients, such as cucumber seed oil, lavender butter, aloe and wild oat to soothe and deeply moisturize skin. The formula is also dermatologically-tested, paraben and sulfate-free.

Eos Sensitive Skin Shave Cream retails for $4.49 at Target, CVS, Kohl’s, ULTA Beauty and evolutionofsmooth.com. The new shave collection also includes a Dry Skin Shave Cream for consumers in need of added hydration.