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EverPro debuts Gray Away root concealer

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NEW YORK — EverPro Beauty has introduced Gray Away, a professional-grade salon formula that gives women a fast, easy and effective way to temporarily touch up gray roots in their hair.

EverPro Gray Away for WomenEverPro said Tuesday that Gray Away sports a pinpoint spray applicator that delivers precise coverage, while the quick-drying formula’s self-adjusting color matching technology conceals gray roots as hair color begins to grow out, providing instant gray coverage in 10 seconds — with no mixing and no mess.

The root concealer product contains mineral-derived emollients that adhere to hair and stay in place until washed out with shampoo. A single can lasts for about 40 coloring applications, according to EverPro. The formula also is free of harsh chemicals, dyes, ammonias and peroxides that can be found in competitive products, the company added.

“Gray hair does not discriminate by age, hair color or day of the week,” commented Akil Hines, marketing director at Everpro, a hair care franchise of beauty manufacturer Mana Products. “Gray Away is an inexpensive solution for all women seeking natural-looking coverage between salon visits, even for women as early as their mid-20s when grays are just starting to show.”

Gray Away comes in two shades, black to medium brown and medium brown to dark blonde. Each 1.5-oz. can retails for $9.99. The product is available at CVS/pharmacy, Walgreens, Rite Aid, Walmart, Ulta Beauty, Bed Bath & Beyond and other retailers.


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