WOONSOCKET, R.I. — CVS Health has promoted Josh Flum to executive vice president of pharmacy services as part of a series of organizational changes the company says are designed better align the enterprise and fuel its growth strategy.

Flum, who previously served as senior vice president of retail pharmacy, will head a new enterprise product innovation and development team, and a new enterprise pharmacy growth team. He will also oversee retail pharmacy operations, pharmacy professional services and payer relations. He continues to report to CVS/pharmacy president Helena Foulkes.

Reporting to Flum is Anita Allemand, who has been promoted to senior vice president of enterprise product innovation and development.

Allemand had been vice president of product innovation and management and vice president of analytics and outcomes.

Integrating CVS Health’s pharmacy benefit management and retail product development teams will create a “center of excellence for end-to-end product development,” the company said in a statement.

Also reporting to Flum in his new position is Grant Pill, who has been promoted to senior vice president of enterprise pharmacy growth. Pill’s organization will focus on strategies to increase CVS’ pharmacy market share across all channels.

Pill previous served as vice president of merchandising for consumer health care. Succeeding him in that role and leading the merchandising department’s health care team is George Coleman.

In his previous post as vice president of store brands merchandising and quality assurance, Coleman increased sales by 13% and built a successful team that includes strong strategic, brand and category management capabilities, according to CVS.

Also promoted was Cia Tucci, who now serves as vice president of store brands.

Tucci joined CVS in 1987 and has since held a number of roles with the company. She most recently led store-brand category management, product development and packaging teams at CVS, which credits Tucci with being instrumental in driving improved financial performance and with leading the introduction of new and innovative product lines that include specialty bath and condition-state vitamins.

Coleman and Tucci both report to Judy Sansone, chief merchant and senior vice president of front-store business.