CHICAGO —  This Valentine’s Day, Brach’s celebrates the season of love with a new addition to their line of timeless conversation hearts. Brach’s Heart “2” Heart Conversation Hearts bring double the fun with playful sayings on both sides of the heart-shaped candy. This new offering joins other festive favorites like Brach’s Tiny Conversation Hearts and SweeTARTS Conversation Hearts, as well as other tasty Valentine’s Day sweets from Ferrara’s roster of candy brands.

Brach’s  Heart “2” Heart Conversation Hearts blend the tradition of conversation hearts with exciting modern sayings to bring consumers the brand’s first dual-sided, embossed messages. Contemporary and trending phrases, acronyms and catchy expressions were selected for the new Heart “2” Heart Conversation Hearts including, “YAAAS,” “GOAT” (greatest of all time) and “BAE” (before anyone else). These new conversation hearts deliver a smooth texture and come in a variety of fruity flavors, including Banana, Orange, Grape, Cherry and Lemon.

“Brach’s is excited to add Heart ‘2’ Heart Conversation Hearts to our existing line of conversation hearts, bringing a fresh new look, taste and feel to the classic candy everyone knows and loves,” said Peter Goldman, vice president of Brach’s and Seasonal Sugar Confections at Ferrara. “We continue to innovate our classics with unique flavors and shapes to keep up with our consumers’ changing tastes and cultural interests and are proud to offer an array of conversation hearts and other festive Valentine’s Day treats for all to enjoy.”