NEW YORK — Following the spectacular success of Finishing Touch Flawless, the 2018 Women’s Grooming Product of the Year and the No.1 best-selling women’s facial hair removal device, the Brand announced today the launch of its first brow maintenance tool, Flawless Brows. The latest device in the Flawless beauty collection is also the first precision-engineered device to remove unwanted hair from between, above, and below the brow. Like its counterparts, hair removal with Flawless Brows is instant and painless, and free of redness and irritation.

Hayley Parisi, brand manager on the Flawless collection, confided that the device as very user-friendly. Said Parisi, “Unlike waxing and threading, which requires professionals and appointments, Flawless Brows is very intuitive, fast, and easy, and you can use it anywhere, anytime. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It’s very intuitive, and super safe.”

Like all Flawless products, the hair removal device is precision-engineered, elegantly feminine, and boasts the line’s signature 18 karat gold-plated head. It is hypoallergenic, gentle on all skin types, and even comes with an LED light to help ensure users never miss a hair. Parisi noted, “There’s never been an easier, faster, painless for maintaining beautiful Brows.”

“Based on consumer feedback and demand,” said Andy Khubani, founder and chief executive officer of Ideavillage Products Corp, the parent company of Finishing Touch, “we’ve created the new gold standard in women’s hair removal devices. We are continuing to innovate and respond to what women want and need in beauty devices.”