BENTONVILLE, Ark. — To help busy families, especially moms, who are dispensing antibiotics and other medications to sick little ones, Walmart is now offering FLAVORx with select liquid prescriptions for no additional cost at Neighborhood Market pharmacies. This allows moms, dads and caregivers to choose the flavor of medicine the child likes best—from grape to strawberry to mango to bubblegum—to get those important medications down in an easy, stress-free way.

“We know our customers face a lot of challenges during the day and getting your child to swallow necessary medications shouldn’t be one of them,” said Jay Picklesimer, senior director of Walmart Neighborhood Market Health & Wellness Operations. “While we have previously offered FLAVORx at a nominal fee to parents, we are now offering it at no additional cost to take the guesswork out of convenience and continuing our mission of offering affordable healthcare.”

According to FLAVORx, pediatric adherence rates of taking medication typically hover around 60 percent, and when medications are custom flavored, those rates can increase to 90 percent or higher.¹We believe in helping Americans save money and live better, and this is just one more way we are delivering on our mission.

Walmart has a history of launching initiatives that help its associates and customers lead healthier lives, from low-cost prescriptions to affordable diabetes care. Through our Wellness events, which take place four times per year, Walmart has provided 3.3 million free health screenings to people across the United States. Walmart remains in relentless pursuit of new technologies, services, products and programs that increase access to affordable and convenient healthcare.