COLUMBIA, Md. — Michael Seay has been appointed as chief operating officer of FLAVORx Inc and FillPure, a new position.

Seay previously served as senior vice president of operations at the medication flavoring company.

FLAVORx’s Stuart Amos and Michael Seay

In his new role as COO, he will oversee the FLAVORx and FillPure operations, sales and marketing and be tasked with expanding the lines of business, including the new FillPure in-pharmacy technical services product line and West Coast operations, FLAVORx said.

“I’m excited and honored to take on this role and look forward to continuing our focus on the connection between FLAVORx, FillMaster Systems and FillPure,” Seay stated. “These programs — specifically the FlavorMaster — are game changers that really help pharmacies save time and better serve their patients with improved adherence and using the best water quality. Our strategy going forward really strengthens the connection between these three companies and will drive the adoption rates and the growth of all of our programs.”

FLAVORx noted that Seay has been a key executive in its leadership team for more than 15 years. As senior vice president of operations, he built up FLAVORx’s supply chain and grew the partnership with FillMaster Systems, and he has been integral to the development of FillPure and the new, fully automated FlavorMaster machine.

“Throughout his tenure at FLAVORx and Fillmaster, Mike has demonstrated an innate ability to provide thoughtful insight and strategic thinking to our business,” commented Stuart Amos, president and chief executive officer of FLAVORx and Fillmaster Systems. “Expanding Mike’s authority, and giving him the ability to focus on higher-level initiatives, creates tremendous value for our business and improves how we operate as a supplier to thousands of pharmacies across the country.”

More than 46,000 chain and independent pharmacies currently offer the FLAVORx Pediatric System. With FLAVORx’s flavoring recipes, pharmacists have flavored 100 million prescription and over-the-counter medications, helping children take their medicine and reducing stress levels for parents, the company said.