EL PASO, Texas — For the second year, a partnership between Frito-Lay and Feed the Children will provide El Paso families, pre-identified by Destiny Family Christian Center, with enough food and daily essentials to supplement meals for a week.

The event kicks off Tuesday, Dec. 10, at 11 a.m. MST at Destiny Family Church, 9615 Dyer St., El Paso, Texas 79924. Volunteers from Frito-Lay, PepsiCo, Feed the Children and Destiny Family Christian Center will be onsite serving families and assisting with distribution during the event.

Part of Feed the Children’s No Hunger Holidays campaign, the event designed to feed families during the holidays, as well as bring awareness to the important issue of childhood hunger. With two out of 10 residents living below the poverty line in El Paso, many children feel left out of the festivities while their parents are concerned with just making ends meet.

Since 2010, Frito-Lay, a division of PepsiCo, and Feed the Children have provided more than 88,000 families across the U.S. everyday care items and food as part of a larger initiative between the organizations to provide much-needed resources in an effort to fight childhood hunger.

“We’re grateful to give back to the community for a second year in El Paso,” said José Muñoz, sales zone director, El Paso, Frito-Lay North America. “Today’s event offers us an opportunity to provide a hand up to our El Paso neighbors just before the holidays, where more than 20 percent of the population still lives below the poverty line. This event would not be possible without our incredible employee volunteers and partners, Feed the Children and Destiny Family Christian Center.”

“Today, we are not only providing food and essentials to these families—but also hope for the holiday season,” said Travis Arnold, Feed the Children president and chief executive officer. “Hope for a better future that is made possible thanks to our partners at Frito-Lay who play a vital role in helping us create a world where no child goes to bed hungry.”

Each family will be given a variety of products, including donations from Frito-Lay, Pepsi and Quaker:

• One 10-pound box of personal-care items, like shampoo, deodorant, lotion
• One box of AVON products
• Variety of Frito-Lay products
• PepsiCo beverages
• Life Original Cereal
• Quaker Oatmeal
• Quaker Chewy Granola Bars