POINT PLEASANT, W.Va. — To help raise money for local baby charities, Fruth Pharmacy plans to hold its 3rd Annual Baby Face Event on March 24.

At the Fruth Pharmacy Baby Face Event, the retailer will be looking for four babies to be the “baby face” for the company’s advertising during the next year.

Fruth Pharmacy president Lynne Fruth (center) with
staff members at last year’s Annual Baby Face Event.

To participate, children must be 0-36 months of age. Parents or guardians of the children are required to sign consent forms for participation and for use of the child’s image for Fruth’s advertising. There is a $10 fee to participate. The $10 fee is a non-refundable donation to purchase items for a store’s baby organization of choice. For example, a child participating in the Milton location, will help buy $10 worth of baby products for Lily’s Place in Huntington – an organization that helps babies recovering from neonatal abstinence syndrome (NAS).

Children participating in the event are also entered for a chance to win several prizes. Children will be placed into three categories: 0-12 months, 13-24 months and 25-36 months. Each store will be giving away a $25 Fruth Gift Card to 3 overall finalists.

There will also be a basket drawing for anyone who enters the event at each location. Photos of the finalists will be submitted to the corporate office for a chance at one of four photography packages valued at $250 each. Each child will also receive a free 4×6 photo taken on the day of the event. Children are encouraged to wear spring or Easter wear, but it is not required.

If a parent would like to enter their child for a chance at being the “baby face” of Fruth and to help a baby organization, they need to go to their local Fruth Pharmacy by March 23rd at 7 p.m. to register. The event will take place corporatewide on Saturday, March 24, at 11 a.m. Registration is open from February 19 to March 23.

If someone would like to donate to the event, they can drop off a needed baby item in the store’s collection box. More information about the organizations that each store is helping is available at FruthPharmacy.com in the “About” section on the website.

Winners of the first two Baby Face events have their pictures hanging at their Fruth locations as well as the Fruth corporate offices. Last year’s Baby Face winners were Allison Egnor of Winfield, W.Va.; Leland Fugett of Parkersburg, W.Va.; Cooper Wright of Nelsonville, Ohio; and Novaleigh Taylor of Buffalo, W.Va.

Overall, Fruth Pharmacy operates 30 drug stores in West Virginia, Ohio and Kentucky.