ATLANTA — FUZE has enlisted actor Mr. T to be the new face of the brand as it kicks off a summer campaign to introduce people to its line of flavored iced teas.

The Coca-Cola Co. beverage brand said the cornerstone of the campaign is a 30-second spot, titled “Butterflyz,” starring Mr. T. The ad, which is making its debut in an extensive digital buy, also will live on FuzeBev.com.

The digital spot features a “butterfly” played by the larger-than-life Mr. T, floating above a park bench. With his trademark gold chains and penchant for rhymes, he talks to a woman sipping a bottle of FUZE iced tea and reinforces the drink’s bold taste as dozens of look-alike Mr. T butterflies gather around her. The spot finishes with a winged Mr. T bench-pressing a daisy in a humorous nod to his tough persona.

The ad, along with a 15-second version, will appear between June and October on media properties such as YouTube, Xbox, MediaBrix and Spotify. In addition, the campaign includes a range of social content, out-of-home ads, experiential sampling stops and retail activations throughout the summer.

In social media, fans who tag their photos with #fuzify and #flavorchargedtea will have a little “flavor” added using colorful visual special effects, the company said. A Mr. T-themed van will visit select markets and offer fans samples of a variety of FUZE iced tea flavors. They also will have a chance to win prizes like Mr. T FUZE T-shirts, temporary tattoos and FUZE branded “gold” chains.

“This is the first major, integrated campaign supporting the FUZE iced tea brand, and we know current and future fans are going to love what Mr. T brings to the table,” commented Geoff Henry, group director for tea at Coca-Cola North America. “What better way to communicate that FUZE is a bold, flavor-charged iced tea than to partner with the one and only, Mr. T?”

“You can’t have tea without Mr. T, fool,” stated Mr. T, who starred in the television series “The A-Team” and the movie “Rocky III” and is a former professional wrestler and bodyguard-to-the-stars. “FUZE iced tea is just like the butterfly I play in the commercial. Just when you think you know what to expect, boom! Something bold, unique and exciting happens! I pity the fool who doesn’t try it this summer!”