Revlon called Gadot “the embodiment of what it means to ‘Live Boldly’,” the theme of the beauty care giant’s latest marketing campaign, which aims to inspire women to “express themselves with passion, optimism, strength and style.”
Plans call for the Revlon Live Boldly campaign to kick off later this month. Revlon said the multimedia campaign will include a series of experiential activations and cultural immersions to “bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.”
Gadot will begin appearing on behalf of Revlon across all media platforms this month, according to the company.
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” stated Fabian Garcia, president chief executive officer of Revlon. “Gal and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world.”
Gadot is best known for playing Wonder Woman in the films “Batman v Superman: Dawn of Justice,” “Wonder Woman” and “Justice League.” She also starred as Gisele Yashar in three “The Fast and the Furious” films.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” Gadot said in a statement. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
Revlon added that Gadot will be joined by four additional brand ambassadors, to be announced later in the month, who will be featured as part of the Revlon Live Boldly campaign.