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Genexa launches #DitchtheDirty campaign

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ATLANTA — Medicine cabinets all over the country are loaded with products that contain artificial sweeteners, dyes and preservatives, plus fillers such as wood pulp, aluminum, talc, lactose, gluten, and other ingredients that research from MIT and Brigham and Women’s Hospital has shown is potentially harmful. To encourage people to clean out the “dirty” from their medicine cabinets, Genexa, the first clean medicine company, is giving away free bottles of its clean medicine to anyone who wants to restock with clean medicine.

With cold and flu season approaching, Genexa wants to make sure everyone is ready for any symptoms or ailments that may arise. Starting today, consumers can visit www.ditchthedirty.com to get a free bottle of Genexa medicine of their choice, up to a $11.99 value. Simply enter an email address and a coupon will be sent to your inbox. Gone are the days of additive and allergen-filled medicine. It’s real medicine, made clean for kids and adults.

Genexa will also be gifting the first 200 customers who “ditch the dirty” with a tie-dye tote bag made using FD&C Red Dye #40 because Genexa knows that artificial dyes belong on fabric, not in medicine.

“Many are unaware of the dangers lurking in medicine cabinets. As cold and flu season ramps up, we want to make sure that families have clean medicine at the ready,” says David Johnson, founder and the CEO of Genexa. “We are on a mission to clean up the medicine aisle and, as a brand that puts people over everything, we believe people deserve clean and effective medicine. That’s why we’re giving products to anyone that wants to clean out their medicine cabinet,” adds Max Spielberg, founder and President of Genexa.

Genexa medicine has the same active ingredients people need, but without the artificial ones they don’t. Genexa’s formulas use clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and are lactose-free, certified gluten-free, and non-GMO. Its newest products include the first-to-market clean over-the-counter (O-T-C) medicine for kids and adults, including Kids’ Pain & Fever, Kids’ Allergy, Kids’ Cough & Chest Congestion, Kids’ Tummy Relief, Antacid Maximum Strength for adults and Senna Laxative for adults. They also have medicines to help shorten, soothe and prevent illness including Kids’ Immune Support, Kids’ Honey Cough Syrup, Sleepology, Cold Crush and Flu Fix.

Genexa products are available now nationwide at Target, Rite Aid, Walgreens, CVS, Kroger, Whole Foods and local grocers. Additional products will continue to roll out through early 2021. For more information, visit www.ditchthedirty.com and share how you #DitchtheDirty on Instagram and tag @genexa.


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