Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the O-T-C medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all O-T-C pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous under appreciation of the potential impact that inactive ingredients may have,” said Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.

Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.

The new products launching this month from Genexa include:

• Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms
• Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms
• Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant
• Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.

Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former worldwide chairman, consumer pharmaceuticals & nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant O-T-C category in a groundbreaking way.

“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” stated founder Max Spielberg. “Until now, there has been little innovation in O-T-C medicine industry – along with a lack of transparency about what is in people’s medicine,” noted founder David Johnson. “At Genexa, we’ve pioneered a way to deliver clean medicine with safe, clean ingredients that the whole family can feel confident taking.”

“Switching to clean options, as pioneered by Genexa, is leading to a paradigm shift that makes sense and heals,” said Dr. Joel Kahn member of Genexa’s medical advisory board. “Medicines should make you well, without unnecessary chemical ingredients. Genexa is showing that can be done to scale and quality. It is time to leave behind the archaic process of packing pills with allergic and toxic excipients.”

Genexa products are available now nationwide at Target, Rite Aid, Walgreens, CVS, Kroger, Whole Foods and local grocers. Additional products will continue to roll out through early 2021.