Lupin 2023

GNC and GHOST continue to glow up with exclusive launch

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 PITTSBURGHHolistic health is being redefined and for many consumers that definition includes skincare and beauty support. Within GNC’s curated assortment of science-backed products is a portfolio stocked with collagen, beauty supplements, women’s health supplements, and skincare solutions. GHOST is adding to this powerful lineup with GHOST  GLOW V2. To help optimize skin, GHOST GLOW V2 was revamped to include the original formula’s clinically studied ingredients, swapping DIM for hyaluronic acid, and swapping sucralose with stevia.
“Skin health is becoming more of a priority within our consumers’ holistic wellness goals. We want to deliver on this demand with more solutions that are multifaceted, drive results, and taste great,” said Kevin Maloberti, VP, Merchandising, GNC. “This drop with GHOST highlights our shared focus on continuous innovation and improvement while also featuring products in new convenient delivery formats with distinct ingredients that make a noticeable impact.”
GHOST  GLOW V2 is centered on several featured ingredients:
  • Hyaluronic Acid – Emphasizes skin hydration and moisture retention
  • Setria® L-Glutathione – The body’s master antioxidant helping to protect against harmful free radicals that promote the cell aging process
This exclusive drop features two refreshing flavors in convenient on-the-go powder sticks in “MANGO MARGARITA” and “PIÑA COLADA,” in addition to a brand new CAPSULES format, for added ease of use.
“GHOSTand GNC collaborations always bring something innovative to the table and the exclusive launch of GLOW V2 exemplifies that commitment,” said Dan Lourenco, Co-founder and CEO, GHOST. “Since inception we’ve proudly listened to community feedback to grow and get better. The updated GLOW formula includes a clinically backed dose of hyaluronic acid, a well-known and sought after ingredient in the category, features fun, inspired flavors, and now comes in convenient and portable stick packs so users can GLOW everywhere they go.”
“MANGO MARGARITA” and CAPSULES were the first to hit retail shelves on January 26, 2023 and “PIÑA COLADA” will be available on both, in-store, and online at GNC on February 8, 2023.

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