“I couldn’t be more excited to let Mad Pony out of the stable,” said Ryan Ostrom, chief brand officer, GNC Holdings. “We harnessed an opportunity to use our expertise in nutritional science, and an established supply chain of quality ingredient sources, to create a superior energy drink that we can stand behind. GNC Mad Pony is a fun new brand that encourages people to live well and embrace who they are, and not follow someone else’s rules. We like to call it, living the ‘Get Mad. Buck Hard.’ lifestyle – go wild, be eccentric and be proud.”

To inspire people to show off their authentic lives, GNC launched the #BuckHardChallenge on TikTok. Capitalizing on the social platform’s inherent dance challenge trend, fans are encouraged to crack open a can of Mad Pony and share with friends how it fuels their inner weirdness – all set to the song “I Want a Pony” by Krause. Join the party and participate in the challenge by following @madponyenergy and #BuckHardChallenge across TikTok, Instagram, YouTube and Twitter. Fans who stand out from the herd may receive a special surprise for participating.

Mad Pony Energy contains a unique blend of high-quality ingredients including:

• No sugar
• 200 mg of all-natural caffeine for intense focus and taurine
• Essential vitamins such as B6 and B12 as well as CoQ10 for overall energy production, mental and heart health
• Includes nature-based extract NeuroFactor, that may impact Brain-Derived Neurotrophic Factor (BDNF), a key neuroprotein involved in overall brain health
• GABA, a naturally occurring amino acid that works on neurotransmitters and brain function

Mad Pony is available in three flavors: Cherry Berry, Orange Mango and Watermelon and are available to purchase as individual 16 oz. cans or in a 12 pack of ponies.