Lupin 2023

GNC launches PRIME energy drinks

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PITTSBURGH – When PRIME Hydration launched at in January 2022 it was an immediate smash hit, helping consumers rehydrate with great taste, bold flavors, and a powerful energy boost to refresh, replenish, and refuel. And now, PRIME, a brand that mirrors GNC’s dedication to great tasting, efficacious products, has released a new product line – PRIME Energy. Packed with ingredients to support next-level energy, these on-the-go beverages are vegan-friendly, contain zero sugars, 200mg Caffeine, 300mg Electrolytes, and only 10 calories, and are available in more than 2,000 stores and online at
“The demand we’ve seen with the original PRIME Hydration beverages created an opportunity to expand their presence within GNC to satisfy consumer demand,” said Kevin Maloberti, VP, Merchandising, GNC. “These sought-after drinks are made with high-quality ingredients consumers can feel good about consuming. And these five thirst-quenching flavors will deliver both great taste and a boost of energy when consumers need it most.”
The new line of PRIME Energy drinks at GNC are available in mouthwatering flavors including Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon.

“PRIME was created to provide consumers with the perfect boost for every endeavor, and our newest energy drinks do that and more,” said Logan Paul, PRIME Co-Founder. “GNC and PRIME take pride in delivering high-quality products that are effective, healthy and delicious. This launch is the next iteration of our successful partnership with GNC, and we are excited to continue our work together to grow PRIME’s dedicated and loyal customer base.”

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