GNC locks up new multi-year partnership deal with NFL insider Jay Glazer

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PITTSBURGH — GNC announced Tuesday a strategic partnership with Jay Glazer, NFL insider and analyst for Fox Sports, MMA coach/trainer and owner of Unbreakable Performance Center, a gym known for training some of the world’s top celebrities and athletes.

Jay Glazer

GNC’s expertise in nutritional science and an established supply chain of quality ingredient sources, combined with Glazer’s passion and immense background in fitness and training, makes this an unstoppable duo. Together, they will inspire people to find their inner champion and achieve personal success to get well, stay well and live well.

“We share the same commitment as Jay. Through his Unbreakable Performance gym and our innovative products, we fuel people to become the best versions of themselves through hard work and smart recovery,” said Ryan Ostrom, chief brand officer, GNC Holdings. “Personalization and commitment-driven results are at our core. Coupled with the expertise of our coaches, we believe that anything is achievable with courage, support and a will to succeed.”

Inspired by his Los Angeles-based gym, Glazer and GNC are co-developing a new line of pre-workout and recovery products called “Unbreakable Performance Fueled by GNC” that will be available later this year.

“GNC is one of the world’s leading brands in nutritional supplements, and their innovative approach to health and fitness made them the perfect partner,” said Glazer. “Together our passion, determination and innovation represents the best in exercise, recovery, nutrition – and all around living well.”

Both partners are also united by their support for the nation’s veterans and using fitness as a tool to transition them to civilian life – GNC through its Live Well Foundation and Glazer through his nonprofit, Merging Vets & Players (MVP). A percentage of all “Unbreakable Performance Fueled by GNC” sales will benefit MVP, which brings veterans and former professional athletes together in their transitions to life after the uniforms come off.

“Unbreakable Performance Fueled by GNC” products will be available later this year in GNC stores, in GNC’s retail partners, on GNC.com and at Unbreakable Performance in Los Angeles.


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