PITTSBURGH – Global health and wellness brand, GNC, is upholding its legacy as a leading category innovator with the launch of hands-free voice-activated ordering via Amazon Alexa voice-enabled devices. As one of the only major vitamins and supplements retailers to currently offer this functionality, GNC is providing customers an accessible, convenient way to shop.

Users will be able to link their GNC accounts during the GNC Skill setup on their Amazon device or mobile device with Amazon Alexa app installed. The skill will permit users who have accounts on GNC.com to repurchase products from their last three most recent orders. Likewise, it will permit users who have Auto-Deliver & Save (ADAS) subscriptions with GNC to modify subscriptions, create the ability to pause, skip, cancel, change send dates, send immediately, or remove an item from ADAS orders. The skill will also allow users to increase or decrease subscription frequency at the item level or subscription level.

“Debuting this new feature allows us to deliver on our commitment to offering customers personalized solutions,” said Daniel Frattaroli, Director, E-Commerce, GNC. “We’re enhancing the overall customer experience by seamlessly fitting into our customers’ busy lives and daily routines to ultimately encourage healthy habits and help customers on their journey to Live Well.”

GNC is leveraging voice ordering as an integral part of the company’s overarching strategy of providing customers with the best shopping experience possible – whether it be in-store or online.

To learn more about GNC, visit www.gnc.com.

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