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Godiva introduces decadent new G Cubes Collection

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NEW YORK — Godiva Chocolatier announced the launch of its  vibrant G Cubes Collection — a reimagined take on the brand’s signature individually-wrapped chocolate truffles.

The G Cubes collection features a daring display of Godiva’s finely tuned chocolate history featuring new flavors, colorful packaging and striking cubed chocolates creating a modern indulgent treat for chocolate lovers on the go. Inspired by the contrast between the soft, sensual qualities of premium chocolate and the angular precision of a cube, Godiva chefs created ten tantalizing flavors boasting a decadent ganache filling that push the boundaries of contemporary chocolate artistry.

The collection includes a diverse combination of new and signature flavors for every palate:

  • White Chocolate Coffee: An aromatic milk chocolate and coffee ganache is encased in a sweet white chocolate shell.
  • Milk Chocolate Matcha: An earthy matcha ganache is encased in a delicious milk chocolate shell.
  • Milk Chocolate Hazelnut: A nutty hazelnut and milk chocolate ganache is encased in a delicious milk chocolate shell.
  • Milk Chocolate Salted Caramel Ganache: A divine milk chocolate caramel ganache is encased in a creamy milk chocolate shell.
  • Milk Chocolate: A delightful milk chocolate ganache is encased in a creamy milk chocolate shell.
  • Dark Chocolate: An intense dark chocolate shell is encased in a delicious 72% dark chocolate shell.
  • Dark Chocolate Strawberry: A fruity strawberry ganache is encased in an intense dark chocolate shell.
  • Dark Chocolate Mint: Dark chocolate truffle with a refreshing mint ganache filling.
  • Dark Chocolate Vanilla: Dark chocolate truffle with a luscious vanilla white chocolate ganache filling.
  • Milk Chocolate Pumpkin Spice (Limited-edition): Milk chocolate truffle filled with an aromatic pumpkin spice ganache

The G Cubes collection embodies the brand heritage while also adding innovation with new flavors and cubic, individually-wrapped chocolate pieces, allowing consumers to indulge and savor each bite and live in the moment.

“Our Godiva Chefs and Chocolatiers wanted to create a sensory experience that was modern and fun, but still followed the traditional Belgian savoir-faire. This collection celebrates how, as chocolatiers, we can help our patrons treat themselves wonderfully every day. Life is a gift, and we want to help chocolate lovers to relish it,” explained Godiva executive chef chocolatier chef Thierry Muret.

The G Cubes Collection is now available in U.S. stores and Godiva.com in boxes of 10 ($4.95) and 22 pieces ($11.95). In addition, the Milk Chocolate Matcha flavor is exclusively available in bulk ($45 per pound) for a little extra sweetness in your day.


ECRM_06-01-22


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