SAN FRANCISCO — Milani Cosmetics, a leading “masstige” beauty company, announced it has appointed industry veteran David Berk as chief financial officer. Berk reports to chief executive officer Grace Ray. San Francisco-based private equity firm Gryphon Investors acquired a majority stake in the company last June.

Matt Farron, principal at Gryphon, said, “We are focused on building out Milani’s executive team and are pleased at the amazing talent we have brought into the company since our investment.  David’s strong financial background and consumer products experience will be key drivers as we build a solid financial foundation for Milani’s next phase.” In addition to Berk, the company hired  Ray in July 2018 and named Evelyn Wang chief marketing officer in October 2018.

Berk has more than 20 years of experience as a financial and accounting executive in the consumer goods industry. For the past 15 years, he has held senior positions at several divisions of L’Oreal USA.

Ray said, “We are delighted to welcome David to Milani. We are making great strides in expanding the Milani and Jordana brands, and his experience at growing multi-channel consumer brands, streamlining supply and inventory chains, and managing financial components across a global enterprise will be invaluable as we introduce more products and expand our customer relationships.”

“I couldn’t pass up the opportunity to move into this fast-growing indie powerhouse as Milani has become the go-to multi-cultural brand for today’s consumers. I’m excited to work with Grace and the Gryphon team to drive the strategies that will result in profitable growth,” commented Berk.