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GSK rolls out Sensodyne Rapid Relief

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Sensodyne Rapid Relief_GSK Consumer Healthcare

WARREN, N.J. — GSK Consumer Healthcare has launched Sensodyne Rapid Relief, a new toothpaste formulated for fast relief of tooth pain from sensitivity.

GSK said Tuesday that Sensodyne Rapid Relief is clinically proven to alleviate tooth sensitivity in as soon as three days with twice-daily brushing. The toothpaste does this by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.

“We know that the pain sensitivity sufferers experience can take the joy out of everyday activities like eating and drinking,” stated Brenda Maggio, regional lead of medical affairs and North America oral care scientist at GSK. “We’re excited to introduce Sensodyne Rapid Relief to the US market because it provides fast sensitivity relief we know consumers want.”

Sensitivity pain occurs when the dentin — the softer inner layer of the tooth — becomes exposed revealing small holes known as tubules, GSK explained. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain.

Sensodyne Rapid Relief’s formulation with stannous fluoride that starts to form a gel-like scaffold over exposed dental tubules from the first brush to provide fast relief from pain in three days, according to the company

“Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health. That is why Sensodyne is the No. 1 dentist-recommended toothpaste brand for sensitive teeth,” commented Laura Saldana, brand manager for Sensodyne. “The innovation behind Sensodyne Rapid Relief yet again proves our category leadership as we expand the Sensodyne portfolio to deliver trusted sensitivity relief fast.”

Sensodyne Rapid Relief is available online and at major retail stores nationwide in mint and extra fresh flavors at a suggested retail price of $5.49 for a 3.4-oz. tube.


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