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Guitar Party cards from American Greetings strike a new chord

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CLEVELAND —  The newest invention from American Greetings is said to be a great way to amplify birthday wishes and turn the big day into a chart-topping experience with new Guitar Party cards.

“Everyone’s a star on their birthday, and Guitar Party cards send up a rousing rendition of how awesome the birthday boy or birthday girl is,” said Carol Miller, vice president of corporate innovation at American Greetings. “These cards are a fun way to dial up the fanfare of a birthday greeting.”

Miller said these guitar-shaped cards are the perfect way to send a birthday wish that really rocks. “Just push the button, strum those strings, and celebrate with a jam session to an entertaining song. Embellished with illustrative design elements, this innovative kids card collection deserves extra applause for the upbeat birthday wishes and the interactive functionality of real strings.”

Designs in the Guitar Party collection include a pink leopard print, a skull motif, and a flame-laden electric guitar are perfect for those who want to shred like a rock god or goddess. And for those who appreciate the soothing sound of an acoustic guitar, there’s a red, white and blue design especially for the “Birthday Rockstar.”

She said that this year marks the 10th anniversary of American Greetings Pipeline of Innovation! “As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.”


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