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Hair care brands to hit the runway in NYC

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NEW YORK — Five hair care brands are headlining Texture on the Runway, a showcase for textured hair being held during New York’s Fall 2016 Fashion Week.

Taking place on Saturday, Feb. 13, at City Winery in Manhattan, the invitation-only event will put hair center stage, highlighting the latest trends, styles and products for curls, coils and waves.

Texture on Runway_fullDark and Lovely Au Naturale, from L’Oreal Multicultural Beauty; Cantu, from PDC Brands; Design Essentials, from McBride Research Laboratories Inc.; Creme of Nature; and Garnier will debut looks that exemplify texture.

By enabling each brand to bring its individual interpretation down the runway, Texture on the Runway provides a way to show what makes each one’s products and point of view unique, participants said.

Hosted by Michelle Breyer, president and co-founder of NaturallyCurly.com; co-emcee Patrice Yursik of Afrobella.com; and social media hostess Christina Brown of LoveBrownSugar.com, the event will center on hair as fashion.

“Texture on the Runway was created to put hair center stage,” said Breyer. “At our show, we allow hair to dictate the fashion rather than fashion to drive the hairstyle. We’re thrilled to bring this event to New York Fashion Week again, highlighting creative, fashion-forward styles as interpreted by top brands and leading hair stylists. Our goal is to bring texture to life.”

Supporting sponsors include Curls, Curly Hair Solutions, Jane Carter, ORS, As I Am, Aphogee, Carol’s Daughter, Ecoco, Fantasia, Luster and Milani Cosmetics, the exclusive color cosmetics partner providing all makeup services.

Texture on the Runway is being presented by TextureMedia, the first digital platform focusing on hair and a pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts. Target Corp. is the event’s exclusive retail sponsor.


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