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Hallmark’s Paper Wonder cards reveal a distinctive surprise

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KANSAS CITY — This holiday season, Hallmark is launching Paper Wonder greeting cards to help people capture the magic of the most wonderful time of the year and share it with people they love. Each beautifully crafted Paper Wonder card is said to come to life through clever folds, surprising pops, and artistic details that reveal an intricate holiday scene and inspire people to spread cheer with others.

“This time of year, people are looking to Hallmark and to greeting cards as a way to connect with loved ones and share joy by creating special moments near and far,” said Lindsey Roy, chief marketing officer – Hallmark Greetings. “Paper Wonder cards are the perfect way to show people how much you care with a special, personal touch that can be displayed and remembered throughout the holiday season.”

Each Paper Wonder card adds a new dimension to holiday greetings and tells a unique story through memorable paper craft artwork that allows the card to double as a holiday decoration. Now available everywhere Hallmark products are sold, Paper Wonder holiday cards include a diverse collection of paper craft that inspires people to explore, discover and share with loved ones. Paper Wonder cards offer something for everyone with more than 20 different designs in five different formats.

This holiday season, Hallmark is introducing a new national marketing campaign aimed at inspiring people to share the wonder of the season with Paper Wonder cards. Hallmark’s holiday TV commercial, which will air on the Hallmark Channel, is now viewable on Hallmark’s YouTube channel. Other marketing tactics this holiday season include social/online video, influencer social posts, interactive digital ads, streaming audio and radio ads.

Christmas is the largest holiday for sending greeting cards in the United States with approximately 1.6 billion cards sent industry-wide. Hallmark has more than 2,000 Christmas cards available this year. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit Hallmark.com/PaperWonder to watch the commercial, shop for cards online or find the nearest store.


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