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Hawaiian Tropic expands sun care lineup

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SHELTON, Conn. — Edgewell Personal Care has introduced Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer.

Hawaiin Tropic Silk Hydration Weightless SunscreenBoth products are designed not just to protect skin from the sun but also to feel more comfortable when putting them on.

The latest offering in the Silk Hydration line, Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen provides up to 12 hours of moisturization. With its hydrating ribbons of silk protein and shea butter, the sunscreen leaves skin feeling hydrated and pampered, according to Edgewell. And blended with exotic island botanicals and the Hawaiian Tropic fragrance, the product’s unique, breathable formula delivers a light, airsoft texture that feels weightless on skin, the company said.

Silk Hydration Weightless Lotion Sunscreen comes in both broad spectrum UVA and UVB SPF 15 and 30.

In addition, Silk Hydration Weightless Lotion Sunscreen will be featured in seven episodes of actress Shay Mitchell’s YouTube series, “Shaycation.’ Mitchell has more than 21 million followers across YouTube, Facebook, Twitter, Instagram and Snapchat and will promote Hawaiian Tropic across her social media channels. New “Shaycation’ episodes air through June 28 at Youtube.com/shaymitchellofficial and Facebook.com/OfficialShayMitchell/.

Meanwhile, Edgewell describes Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer as one of the first after-sun lotions that soothes, softens and leaves skin radiant. Containing a formula of shea butter and mango extract, the moisturizer leaves skin feeling pampered and noticeably soft and luminous, the company said. The lotion is infused with an island mango fragrance and special light reflecting pigments to help skin appear beautiful, radiant and glowing.

Both new Hawaiian Tropic products are available now at mass, grocery and drug retailers nationwide.

“We are always looking to develop products that provide consumers with our one-of-a-kind sun protection, but also gives them the indulgent, multisensory experience they’re looking for,” stated Danielle Duncan, brand manager of sun care for Edgewell Personal Care. “Many don’t like the way sunscreen feels going on their skin, and don’t wear it as often as they should. With this in mind, we created the new Silk Hydration Weightless Lotion Sunscreen to feel as if it’s barely on, and the new Sheer Touch Ultra Radiance After Sun Moisturizer to soften skin with indulgent moisturization, so women can go about their day looking and feeling their best.”


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