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HDA initiative underscores the vital role of pharmaceutical distributors

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ARLINGTON, Va. — The Healthcare Distribution Alliance (HDA) announced Thursday the launch of a new initiative highlighting pharmaceutical distributors’ critical role in the safe, reliable and efficient delivery of medical products to hundreds of thousands of pharmacies, hospitals and other healthcare providers nationwide. The initiative focuses on the work distributors undertake every day, even during the most challenging times, in collaboration with partners across the pharmaceutical supply chain.

“Pharmaceutical distributors are the backbone of the supply chain, delivering critical support services to local pharmacies and other healthcare facilities, and optimizing security and logistics systems to ensure patients anywhere in the country have access to the treatments they need,” said John Gray, president and chief executive officer of HDA. “Our industry enables the safe and secure delivery of medicines so licensed healthcare providers, pharmacists and other healthcare facilities nationwide can focus on providing care to the millions of patients they serve.”

HDA’s initiative focuses on four key themes:

  • Safety: Distributors are committed to ensuring a safe and secure pharmaceutical pathway for all medicines and healthcare products.
  • Reliability: Every day, distributors go to great lengths to deliver a wide range of medicines to hundreds of thousands of healthcare facilities — regardless of the circumstances.
  • Efficiency: The industry saves the healthcare system billions of dollars each year through logistics solutions, supply chain expertise and technological advancements.
  • Pharmacy: Distributors empower pharmacists to focus on patients and remain competitive in the market by providing comprehensive pharmacy management services.

As part of the initiative, HDA created a microsite — www.HealthDelivered.org — to serve as the digital hub, with new content and stories that bring to life the work distributors do every day across the country. In addition, HDA also is launching the first in a series of digital campaigns — That’s A Great Question — to showcase how distributors provide critical support to their healthcare providers and supply chain partners. HDA’s advertising will run in select markets, including Washington, D.C., over the course of several months.

For more information about HDA’s new initiative and to view industry resources, visit www.HealthDelivered.org.


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