SECAUCUS, N.J. — The Vitamin Shoppe announced this week that its new and improved Healthy Awards loyalty program launched nationwide after a successful pilot. Healthy Awards now offers all members greater earning potential, more exclusive benefits, and flexible rewards. The program is designed to empower The Vitamin Shoppe customers to make their well-being a priority and live their best life, however they define it.

Sharon Leite

Sharon Leite, chief executive officer of The Vitamin Shoppe said, “The customer relationship is the cornerstone of The Vitamin Shoppe’s reinvention. With over 90 percent of the company’s sales coming from Healthy Awards members, we are delighted to launch our new loyalty program as the first step in having a much more meaningful relationship with our customers.”

Taking Loyalty to the Next Level
The new Healthy Awards loyalty program is made up of three levels of points-earning power, enabling customers to earn Awards up to 50 percent faster as they move from Bronze to Silver and Gold levels based on their annual spend. The program provides more flexibility for active members, including points that do not expire. Additionally, members can choose when to redeem Awards: After making a purchase and earning points, they are given the option to have Awards issued automatically or accumulate points for a larger Award.

All enrolled Healthy Awards members earn a $5 Award with every 125 points, and can easily redeem Awards online, in-store, or on-the-spot with the VShoppe app. Depending on the customer’s tier, the program includes many exciting features, such as:

• access to in-store wellness coaches
• a birthday surprise
• consultations with certified nutritionists to develop a personalized plan
• bonus points promotions
• choose your own sale days
• access to Healthy Awards Insiders, an exclusive Facebook group
• and so much more!

Both Silver and Gold level members get early access, exclusive offers, and big savings on The Vitamin Shoppe’s own brands, including The Vitamin Shoppe, BodyTech, plnt brands, and more. Plus, all loyalty customers receive 10 percent off their purchases when they subscribe to The Vitamin Shoppe’s auto delivery program.

“We took a completely fresh look at how we could have a greater understanding of our customers’ needs by personalizing and enhancing our loyalty program,” said Stacey Renfro, executive vice president and chief customer and digital officer for The Vitamin Shoppe. “We are inspired by our customers, and are committed to finding ways to celebrate the incredible strides they make toward their goals,” said Renfro.