CINCINNATI — Head & Shoulders has signed up New York Giants wide receiver Odell Beckham as its latest hair ambassador.
The Procter & Gamble hair care brand — the official shampoo of the National Football League — said Friday that fans can now see Beckham in his first ad for Head & Shoulders on the brand’s YouTube channel. The ad highlights his shoulders and all that he carries on them — hopes, dreams, his reputation, and the admiration of his fans, but not dandruff, the company said.
Along with his football talent, Beckham is known for his iconic hair and unique sense of style, making him a natural fit for the brand, according to P&G. Last season, Beckham won Offensive Rookie of the Year honors and an ESPN ESPY Award for his famed one-handed catch.
In becoming a new brand ambasssador, Beckham joins retired Pittsburgh Steeler Troy Polamalu, whose hair and scalp “reached legendary status” with Head & Shoulders over the last six years, the brand said.
“I’m honored to be chosen as the new Head & Shoulders hair ambassador. It’s an iconic brand that I trust to take care of my hair and scalp. Troy Polamalu and his legendary hair have left a big helmet to fill, but I’m ready to take on this role and join the Head & Shoulders family,” Beckham said in a statement.