CINCINNATI — Head & Shoulders is swinging for the fences in a promotion for this year’s Major League Baseball (MLB) All-Star Game.

The Procter & Gamble hair care brand, the official shampoo of MLB, has designated leftfield seating sections 401-406 in Cincinnati’s Great American Ball Park as the Head & Shoulders “Flake Free Zone,” encouraging players to hit home runs into that area during tonight’s 2015 Gillette Home Run Derby presented by Head & Shoulders.

For each home run hit into the Head & Shoulders Flake Free Zone during the derby, the brand will make a donation to the MLB Reviving Baseball in Inner Cities (RBI) national program. All home runs hit into the Flake Free Zone during round one will earn a $1,000 donation, $5,000 for those hit in the second round and $10,000 for those hit in the final round.

In addition to donations secured by players hitting home runs into the Head & Shoulders Flake Free Zone, fans nationwide can also help support RBI. For every bottle of Head & Shoulders purchased at Walgreens from July 15 to 17, Head & Shoulders will donate $1 to RBI.

Head & Shoulders, too, is teaming up with John Brenkus, host and co-CEO of ESPN’s “Sport Science,” to analyze what it takes for the Home Run Derbry participants to hit a home run into the Flake Free Zone.

“Along with the confidence that comes from being 100% flake free, bat speed, launch angle and timing are all important elements that go into knocking one out of the park,” Brenkus said in a statement. “And if you’re aiming for the Head & Shoulders Flake Free Zone, it’s all about making contact with the right pitch, at the perfect time.”

MLB All-Star Week includes the 86th MLB All-Star Game on Fox television (July 14); Gatorade All-Star Workout Day (July 13) featuring the Gillette Home Run Derby presented by Head & Shoulders on ESPN; All-Star Sunday (July 12) including the SiriusXM All-Star Futures Game on MLB Network and the All-Star Legends & Celebrity Softball Game on ESPN; and T-Mobile All-Star FanFest at the Duke Energy Convention Center (July 10 to 14).