WASHINGTON — McKesson Corp. and its Health Mart pharmacy franchise are showcasing solutions to help community pharmacies grow and fine-tune their business at the 117th Annual Convention and Trade Exposition of the National Community Pharmacists Association (NCPA).
Health Mart said Friday that at the NCPA Annual Convention, which runs Oct. 10 to 14 in National Harbor, Md., it will spotlight a variety of resources and programs to help pharmacies improve patient care and health outcomes, draw more patients into their stores via local marketing solutions, and expand their services to boost revenue.
“Health Mart is dedicated to helping level the playing field for our stores, to give them the tools to perform their best clinically and reinforce their commitment to patient care,” president Steve Courtman said in a statement. “With access to innovative local marketing tools and patient-centric medication synchronization programs, we believe Health Mart pharmacies are well-positioned for continued growth and success.”
For example, Health Mart is offering the free guide “How Your Pharmacy Can Drive Improved Performance” to help independent pharmacies understand their impact on the Centers for Medicare & Medicaid Services’ (CMS’) Five-Star Quality Ratings System. The guide provides an overview of the five key measures that pharmacies can impact and outlines action steps for pharmacies to improve their performance.
Health Mart also is launching its third series of Health Mart Town Hall meetings in which pharmacists will be encouraged to consider an appointment-based model with medication synchronization. Plans call for Health Mart to host more than 100 complimentary Town Hall CE events nationwide.
And with open enrollment for Medicare Part D under way, Health Mart is offering its members consultative resources to help them educate patients on selecting a cost-effective plan that fits their needs. Health Mart noted that its members also get discounted pricing on the iMedicare plan comparison tool, an iPad app or online tool that can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
In terms of local marketing support, Health Mart recently kicked off a national radio and digital advertising campaign aimed at attracting more patients into its stores, which number more than 4,200 in all 50 states. Targeting each market with a Health Mart pharmacy, the campaign is supported by turnkey marketing solutions that enable stores to leverage the Health Mart brand and to promote their personalized services in their own way.
Another solution recently rolled out by Health Mart is the new Vaccine Starter Kit Program. With reimbursement pressures continuing to squeeze retail margins, vaccinations offer a revenue opportunity for stores, Health Mart said. The Vaccine Starter Kit is designed to help Health Mart pharmacies establish a vaccine practice to diversify their business. The program includes one year of high-touch customer support from a dedicated vaccine representative through all the key steps of developing a vaccination program. A pilot version of the program was released in August to 25 Health Mart members. After positive customer feedback, the program is being made available to all Health Mart customers in November.
Health Mart parent McKesson also is offering support to community pharmacies looking to grow in the business of alternate site pharmacy, including long-term care, infusion and specialty pharmacy. The McKesson Alternate Site Pharmacy provides an array of solutions, including exclusive products and additional savings, to help customers achieve increased profitability, improved efficiency and business growth. For the third year, McKesson is sponsoring the NCPA Long-Term Care Reception on Monday, Oct. 12, from 6 p.m. to 7 p.m.