Heartland to buy Splenda brand from J&J

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INDIANAPOLIS — Heartland Food Products Group plans to acquire the Splenda low-calorie sweetener brand from McNeil Nutritionals LLC, a subsidiary of Johnson & Johnson Consumer Inc.

Splenda low calorie sweetenerFinancial terms of the agreement weren’t disclosed. Heartland said the transaction is slated to close before the end of this year.

Indianapolis-based Heartland is a global maker and supplier of low-calorie sweetener products, creamers, beverage concentrates, coffee and nutritional drinks. The company described Splenda as the leading low-calorie sweetener brand.

“We are very excited about our opportunity to own the Splenda brand business and welcome a talented team of professionals to our organization. Splenda fits well in our strategy to offer the very best-tasting products to sweeten foods and beverages without adding calories,” stated Ted Gelov, chairman and chief executive officer of Heartland. “The acquisition of Splenda further enhances our ability to offer our consumers products that support their growing desire to live healthier lives.”

The addition of Splenda stands to provide over 100 new jobs across Heartland’s Indianapolis manufacturing plant, distribution center and Carmel, Ind., corporate office.

Heartland added that during the process of reaching the Splenda deal, it gained Centerbridge Partners L.P. as an investment partner. Centerbridge played a key role in the agreement and is slated to become a Heartland shareholder upon the completion of the transaction, Heartland said.


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