WHITE PLAINS, N.Y. – Heineken USA  announced the appointment of Maggie Timoney as chief executive officer. Timoney, a seasoned executive with more than twenty-five years of experience in the beer and cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V.

Timoney is joining Heineken USA from Heineken Ireland where she’s served as the CEO for the last five years.  However, she’s no stranger to the U.S., she joined the the company in 1998 in a national sales planning role for Heineken USA and then held a series of sales, strategic planning and distribution roles in the Netherlands before being named the managing director of Heineken Canada in 2006. She returned to Heineken USA in 2010 as senior vice president of human resources and a member of the management team.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” said Marc Busain, Heineken Americas region president. “She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”