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Hello Bello names Will Righeimer as CEO

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LOS ANGELES — Hello Bello, a leading brand of premium, accessible pediatric and family care products, recently announced that Will Righeimer, CEO of Hyland’s Naturals, will serve as its new chief executive officer. Hello Bello’s new owners, Hildred Capital Management, have appointed Righeimer in a dual leadership role to provide a shared consumer experience for both companies.

Will Righeimer

“I am thrilled to guide the partnership between two prominent industry leaders that are dedicated to enhancing the parenting journey. The synergy between our companies will empower us to provide unparalleled support to parents, from newborns to young children, through a comprehensive range of high-quality pediatric products and consumer healthcare essentials,” said Righeimer.

Hildred acquired Hyland’s Naturals in 2020 and more recently acquired Hello Bello in December 2023. As part of Hyland’s Naturals growth strategy, Hildred is creating the most significant independent pediatric and general wellness platform in the United States, making it easier than ever for parents to keep their families healthy through clean and natural product offerings.

With Hildred’s backing, Hello Bello is well positioned for accelerated growth, building on a well-established customer base that appreciates the value and quality of the Hello Bello brand.

Andrew Goldman, Co-Founder, Managing Partner of Hildred Capital, said, “Since joining Hyland’s Naturals in 2021, Will has proven to be a transformative leader, making a significant impact on both our culture and operations. We are delighted to see him now bring that same passion, strategic vision, and remarkable execution to Hello Bello.”

Righeimer has served as CEO of Hyland’s Naturals since March 2021, overseeing a comprehensive brand refresh, along with shepherding the company into the vitamins, minerals, and supplements category. Hyland’s Naturals now holds the #1 leadership position in several categories, was named to the 2023 Fortune Magazine Best Workplaces in Manufacturing & Production™ and has earned Great Place to Work Certification™ for the second year in a row. Prior to joining Hyland’s Naturals, Righeimer previously served as a Global President at Mars, Inc., and held senior level positions at PricewaterhouseCoopers and IBM.

Erica Buxton, the current president of Hello Bello, will be transitioning through March 15, 2024.


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