Hello Products expands with four new, natural toothpastes

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MONTCLAIR, N.J. – Hello Products is launching four new toothpastes that are said to make adults and kids rush to brush and give everyone a natural reason to smile. Infused with farm-to-tube mint flavor and thoughtful ingredients, this expanded line of oral care essentials includes the new Antiplaque + Whitening Fluoride-Free, Naturally Whitening Fluoride, and Activated Charcoal Epic Whitening Fluoride Toothpaste. A new Kids Natural Wild Strawberry Fluoride Toothpaste is also being added to the kids lineup.

 “We’re fired-up to deliver a whole range of naturally friendly options that will have folks brushing happy. Connecting with folks who are seeking naturally friendly, effective, delicious and fun ways to elevate their personal care routines is what drives us,” said Craig Dubitsky, founder of Hello Products.

Hello is an independent and entrepreneurial company dedicated to expanding and innovating everything to do with oral care. From its effective formulations and forward-thinking use of innovative ingredients, to the brand’s popular subscription service that delivers value and true health benefits, they want brushing your teeth to be a pleasure rather than a chore.

Since inception, Hello’s DNA has always been to take a thoughtful approach to sourcing and manufacturing. For the new collection, they intentionally sought out high quality sustainable ingredients, such as using bamboo charcoal instead of coconut shell charcoal, plus traceable farm-to-tube premium mint, sourced from fourth generation farmers in Willamette Valley, Oregon, to deliver superior flavor. The brand also uses FSC paper and soy inks and continues to increase the amount of post-consumer recycled content used in its packaging and BPA-free, crinkle-free tubes.

“Our mission is to elevate the everyday by bringing effective, delicious, as-natural-as-we-can-make-them products to as many people as possible,” said Dubitsky. “Hello is proudly made for the 100%, not the 1%. Transparency is in our nature, and we are constantly striving for ways to innovate formulas that not only work brilliantly, but that take meaningful steps forward in terms of innovative sustainability practices.”

“The hardworking, thoughtful ingredients, the delicious flavors, and the gorgeous packaging designs of our new pastes energize and enhance the entire brushing routine. It’s freshness taken to a whole new level, and on every dimension,” he added.

Building on the success of hello’s best-selling, fluoride-free activated charcoal toothpaste, the  No. 1 selling charcoal toothpaste in the USA, the new activated charcoal epic whitening fluoride toothpaste harnesses activated charcoal (made from sustainable bamboo) to naturally whiten teeth, detoxify your mouth, and freshen breath. The black paste works brilliantly to help prevent cavities and strengthen enamel, giving users noticeably whiter teeth in just 4 days. Plus, it’s gentle and safe for everyday use. “We believe in a brusher’s right to choose, and we’re excited to offer a fluoride option for those brushers who want it along with charcoal,” said Dubitsky.

Both the new naturally whitening fluoride and antiplaque + whitening fluoride-free toothpastes are packed with a unique calcium mineral blend that naturally whitens and brightens, crushes visible tartar and helps brush away plaque. Featuring farm-grown, refreshing peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize, these two powerhouses are now available in a larger, more economical size, which is a good thing for your mouth and your pocket.

And for the kids, hello’s new Kids Natural Wild Strawberry Fluoride Toothpaste will make them rush to brush with its delicious, fruity flavor. Clinically proven to prevent cavities and strengthen enamel, the formula naturally polishes and brightens teeth, and has earned the ADA seal of approval.

Like all hello products, the new pastes are Leaping Bunny certified, and never tested on animals. Plus, they are vegan, made in the USA with globally sourced ingredients, and free from artificial sweeteners and flavors, synthetic dyes, alcohol, sls/sulfates, microbeads, parabens, triclosan, dairy and gluten.

Available starting 10/16/18 at hello-products.com and Amazon.com, and nationwide in top retailers in 2019:

  • Antiplaque + Whitening Fluoride-Free Toothpaste: $4.99 (4.7 oz)
  • Naturally-Whitening Fluoride Toothpaste: $4.99 (4.7 oz)
  • Activated Charcoal Epic Whitening Fluoride: $5.99 (4 oz.)
  • Kids Natural Wild Strawberry Fluoride: $4.49 (4.2 oz.)




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