MONTCLAIR, N.J. – To inspire brushers to cast their ballot this election, hello products, one of the fastest growing personal care brands in the US, has partnered with Rock the Vote to create their first ever limited edition Empowermint Fluoride Free Toothpaste.

Launching on National Voter Registration Day (9/22), $1.00 of each tube sold goes to Rock the Vote, a nonpartisan, nonprofit dedicated to building the political power of young people. “There is nothing more empowering than voting,” says Craig Dubitsky, friendly founder at hello products. “Exercising our civil and constitutional rights is one of the friendliest, smile-inducing things you can do, and voting perfectly embodies our ‘naturally friendly’ mantra.”

Thoughtfully crafted with tea tree + coconut oils, this paste features natural peppermint flavor that provides mind-blowing freshness while helping remove plaque with brushing. hello products toothpastes are vegan, cruelty-free, made in the USA with globally-sourced ingredients and are free from dyes, artificial sweeteners, artificial flavors, parabens, and gluten.

We’re thrilled to be partnering with Rock the Vote on this exciting initiative,” says Lauri Kien Kotcher, CEO of hello products. “We’re confident our new naturally-friendly empowermint paste will continue to delight our loyal brushers while aiming to inspire more voter registration.” Leading up to this year’s Presidential election, hello will be sharing useful resources to help brushers rock their vote. Every Tuesday, hello’s Instagram page will feature guides to voting rights, voting eligibility, election dates and deadlines, and tips on safe voting amid the ongoing pandemic.

“As we lead up to Election Day, we’re thrilled to partner with hello products on their limited edition empowermint toothpaste, specifically designed to encourage young people to cast their ballots this year. For every tube sold, $1 will go to Rock the Vote, allowing us to register, engage and mobilize even more young voters nationwide,” says Carolyn Dewitt, Executive Director of Rock the Vote. “hello is part of a daily routine for millions of young people across the country, and they’re a company that recognizes how imperative it is for the younger generation to make their voices heard. We couldn’t be prouder to work with hello products on this effort together to empower as many young voters as possible as we enter the final stretch of this election year.”

Price: $5.99 (4.7oz), with $1 per tube going to Rock the Vote. There is also the option to include a personal donation with each purchase at check out. Launching September 22, 2020 exclusively at hello-products.com