HERSHEY, Pa. — The Hershey Co. has stepped up its commitment to increase the visibility of nutrition label information and portion options to help consumers make more informed snack choices.

By 2022, Hershey aims to make 50% of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. Also, 100% Hershey standard- and king-size confectionery products will have easy-to-read front-of-pack calorie labels by the end of next year.

Source: The Hershey Co.

Currently, about 31% of Hershey standard- and king-size confectionery products are 200 calories or less, and 70% of products carry the Facts Up Front calorie label.

Hershey noted that it’s the first confectionery and snacking company to make such a commitment for its full range of standard- and king-size products.

“Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want,” stated Michele Buck, president and chief executive officer of Hershey. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”

Through the new commitments, all Hershey standard- and king-size confectionery products will carry the Facts Up Front calorie label by the end of 2018; new king-size options that enable consumers to more easily share or save a piece for later will be available by 2020; and half of Hershey’s individually wrapped standard- and king-size confectionery products will be 200 calories or less by 2022.

Hershey said it expects that the 200 calorie commitment to be achieved through a combination of reformulation, innovative new products and adjusting the size of certain items in the portfolio.