Centrum 7/6  banner

Hi-Tech acquires Innovative Labs diet/energy brands

Print Friendly, PDF & Email

NORCROSS, Ga. — Hi-Tech Pharmaceuticals plans to acquire the diet and energy aids brands of Innovative Laboratories, a maker of weight-loss and sports nutrition products.

Financial terms of the agreement weren’t disclosed. Hi-Tech said Tuesday that under the deal it will acquire Innovative’s Black Mamba Hyperrush, Diablos ECA Fire Caps, Diablos Hyperburn, and Hell Fire diet and energy supplement brands.

“The acquisition of the Innovative brand of diet and energy aids accelerates Hi-Tech’s sports nutrition and weight-loss growth strategy, substantially boosts our weight-loss portfolio and diversifies our business stream,” stated Hi-Tech chairman, president and chief executive officer Jared Wheat. “We believe this strategic transaction will enhance our industry-leading weight-loss and sports nutrition position by expanding market opportunities. Innovative has strong distribution to enhance our position with sports nutrition distributors and retail outlets.”

Hi-Tech is a global provider of sports nutrition and weight-loss products and contract manufacturing services. Its diet and energy product portfolio includes such brands as Fastin, Lipodrene, Stimerex-ES, Ionamin, Lean EFX, Phenadrine, Black Widow, White Lightning, ECA Xtreme and HydroxyElite. As a leading provider of premium weight-loss and bodybuilding products in the sports nutrition category, Innovative’s brands align with the Hi-Tech’s continued focus on sports supplements and further diversify its portfolio, the company noted.

“Black Mamba Hyperrush, Diablos ECA Fire Caps, Diablos Hyperburn and Hell Fire products will serve as a growth catalyst for our weight-loss segment, providing this division with several leading brands in the high-growth sports nutrition category,” commented Steve Smith, executive vice president at Hi-Tech. “The acquisition of Innovative expands our offerings of mainstream, weight-loss and sports nutrition products, including protein-rich foods, and broadens our appeal with younger consumers. Innovative’s premium diet and energy aids further enhance our balanced business model.”

Hi-Tech creates, manufactures and sells high-quality products sold by the large retailers and distributors across the United States, including CVS, Walgreens, Rite Aid, GNC, Kroger, Winn-Dixie, Albertsons, Duane Reade, Hannaford, Cardinal Health, McKesson, Harmon Stores, Fred Meyer, Osco Drugs, Supervalu, Roundy’s, Sav-On Drugs, Meijer, Fruth Pharmacy, Kinney Drug, A&P and Kmart, as well as by more than 5,000 independent drug stores and 80,000 convenience stores.


ECRM_06-01-22


Comments are closed.

PP_1170x120_10-25-21